at Lollapalooza We turned skepticism into sensation with a flavor-fueled world built to Dairy Free Your Mind.
Ice cream is supposed to be a party in a pint, but dairy-free had a reputation for being more better-for-you than better-tasting. So we changed the vibe with The Pint of No Return. A trippy, flavor-fueled, multisensory playground that turned dairy-free from sensible to straight-up unforgettable.
Festivalgoers stepped into a chocolate-fudge–scented elevator and “descended” straight into a larger-than-life pint of So Delicious. Inside, everything from a walk-in cooler that let guests experience life as a pint, to playful photo moments and exclusive Delicious Drip swag after sampling was designed to truly Dairy Free Your Mind.
Enter The Scoopiverse, our kaleidoscopic photo-op, turned tasters into content creators, sending the experience far beyond the festival, one post at a time.
We let the party spill over into feeds teaming up with influencers and our own channels to keep the Dairy Free Your Mind energy melting across social long after the festival
We let the party spill over into feeds teaming up with influencers and our own channels to keep the Dairy Free Your Mind energy melting across social long after the festival