The only activation at Lolla with headliner engery.
Café Bustelo is a cultural icon in Latin communities but its bold espresso flavor hadn’t yet hit the mainstream. So we cranked up the volume at Lollapalooza with La Bodega de Café Bustelo. A corner-store-meets-coffeehouse popping with bold flavor, nonstop vibes, and contagious energy.
Every classic bodega detail was crafted to feel familiar, vibrant, and unmistakably Bustelo.
Faux Cereal
Classic Bodega Cat
Bustelo Can Lighting
Piragua Cart - serving iced coffee treats
Cooling towels disguised as "Cold drinks"
Faux Detergent and Paper Towels
Out-of-order ATM
Blending music, art, and lifestyle, we created high-energy festival moments that turned first-time tasters into lasting fans and made every sip feel like a celebration.
The result was an all-out party that created its own gravity and its own mainstage-level energy.
Bustelo Yourself dropped guests straight into the brand’s vibrant, animated world turning festival goers into part of the art, sparking instant smiles, and making it easy to share the moment and extend Bustelo’s footprint far beyond the festival.
