Taking center stage at Coachella, we remixed coffee and culture with a flavor-first experience that hit all the right notes.
With Coffee Mate trying to steal the spotlight, ID had to remind Zillennials who really brings the flavor. So we created the International Delight Flavor Studios. A flavor playground where fans mixed creamers like a DJ mixes beats and then starred in their own shareable music video to celebrate their creation.
Inside, it was a full-on flavor-fueled party blending music, creativity, and culture. It kept the spotlight on International Delight long after Coachella by turning every mix and music video into shareable moments that lived way beyond the festival.
Just a taste of how guests remixed their perfect creamer combo and then turned it into their own custom, AI-generated music video moment.